“First Rodeo” Storyboard Illustrations for Blue Cross Blue Shield
When creating this series of storyboard illustrations, I took special care to create the dark and moody scene that the creative director had requested. It was also tricky to show the team getting dressed and ready for action without revealing their true nature as rodeo clowns. Working directly from the script, it was up to me to solve the visual problems orchestrate the flow of the commercial.
The ending and the characters changed a bit, but much of the final commercial was taken directly from my drawings.
The produced spot can be seen below.