Final Illustrations for Blue Point Brewery Packaging

I created these illustrations for Blue Point Brewery’s new packaging for its well-known “Hoptical Illusion” brand. I worked alongside VSA Partners through their entire design process. We began with quick, rough drawings to get feedback from their brewery client. As the idea evolved, I created a more detailed mockup. (Seen in an earlier portfolio post). I used the feedback from that mockup to create the finished artwork.
This artwork adorns the Brewery’s new six-pack and bottle labeling as they introduce the beer to a larger, national audience.

Agency – VSA Partners
Creatives – Josh Witherspoon, Greg Anderson