When Goose Island wanted to launch a large, year long print and online campaign, VSA trusted me to create memorable artwork. The Brewery wanted the illustrations to communicate how they had become an important fixture in the Chicago landscape. The agency’s concept was to take the idea quite literally by interweaving the beer and labels into the buildings that make up the city.
I created these four illustrations with the direction of the VSA – Goose Island creative team. They were printed full page as covers on the chicago reader as well as other advertising.
Agency – VSA Partners
Creatives – Josh Witherspoon, Eric Pagsanjan