“Stranded” Storyboard Illustrations for Blue Cross Blue Shield
This commercial concept is a take on the “Castaway” movie. Working from just a script and a quick conversation with the creative director, I developed these frames to show the bleakness of the main character stranded on an island will avoiding a dark mood. The spot still needed to be funny. Like all of the storyboards that I create, special attention was paid to body language and facial expression to carry the idea. I used vibrant color throughout to keep the story lighthearted.
The ending changed a bit, but a lot of the produced commercial was taken directly from my storyboard.
Below is the produced commercial.